150 events. 20,000 attendees.
▶ Watch · William Reed Food Manufacture Excellence Awards 2025 Highlights
In short —
"We would not be able to run the bandwidth of events without it." William Reed's Digital Delivery & Development Director on consolidating onto Evessio — and what it's unlocked: 150 events, 20,000 attendees, 8,370 entries.
The backstory
William Reed is the trusted digital, high-value data, and events business serving the food and drinks industry. The company is recognised for outstanding multi-platform digital and print media, compelling research, powerful insights, innovative exhibitions and events, prestigious awards, and informative conferences.
The company saw incredible growth across its events programme — and quickly began to outgrow its existing systems. In 2019, William Reed sought a solution to consolidate event and marketing software into one platform, and needed a specialist provider focused on the end-user experience.
Configurable
Different options for different events, no compromises.
Seamless UX
For attendees, clients, and judges alike.
Multi-currency
Critical for international portfolios.
Award-winning support
Backed up by exceptional customer service.
Why Evessio
William Reed was confident Evessio provided specialist event-focused functionality with excellent usability. They were equally confident in the people supporting the software. Even before Evessio's onboarding, training, and support service won two awards, it was evident that customer service was exceptional. The team was clearly passionate about the technology, the service, and the people — and that aligned closely with William Reed's own customer service philosophy.
One platform. Standardised. Effectively unlimited.
Evessio allowed William Reed to roll out events in a standardised way to an effectively unlimited number of branded events. The consolidation goal was met: one platform for both functional event management and marketing requirements.
Measuring success
The key measures for William Reed have been scalability, consolidation, usability, support, and cost of ownership. Evessio's award-winning onboarding and training process delivered a smooth experience for the staff operating the software, and ongoing support has been hands-on whenever needed.
"The team at Evessio are always on hand to help and are extremely quick to respond. They also listen to recommended enhancements and often take them forward into their development pipeline. Since rolling out the platform two years ago it has allowed us to greatly improve the experience of our attendees, judges and internal staff and grow our events across the group."
Rachael Miller · Digital Delivery & Development Director, William ReedStraight from the room
Words from the William Reed team.
The initial onboarding was well run — our team quickly got up to speed.
The product being delivered is exceptional.
The digital Awards Room helped keep events running during COVID.
A very attentive supplier — a key part of the Evessio value proposition.
Through COVID and beyond
Rachael credits Evessio's digital Awards Room with helping keep events running during COVID. The virtual room allowed guests to network and celebrate digitally — combined with a seamless entry process and easy-to-use judging interface for a strong overall experience.
When asked about the future, Rachael cited a more thorough merge of face-to-face and digital event propositions. William Reed has seen phenomenal event growth and continues to collaborate with the Evessio team — generating outstanding results.
Consolidating your event tech onto one platform?
See how Evessio supports portfolios from a single programme to 150 events a year.