Allured Business Media — C&T Allē Awards Case Study | Evessio
Customer story

Doubling down on innovation.

Allured Business Media C&T Allē Awards Cosmetics R&D 100+ years (C&T)

◎ View · The C&T Allē Awards

Revenue moment

In short —

Honouring breakthroughs in formulation and ingredient science means handling huge scientific documents, complex judging, and a sophisticated audience. Cosmetics & Toiletries rebuilt the Allē Awards on Evessio — and nearly doubled programme revenue.

The outcomes
≈ 2×
Programme revenue, nearly doubled
100+ yrs
C&T media heritage
Unlimited
Scientific document uploads per entry
Custom
Logo licensing built into the platform
— 01 —

Recognising innovation in cosmetic science

Cosmetics & Toiletries (C&T) is a leading B2B media brand serving professionals across the cosmetics research and development industry. For more than a century, C&T has provided trusted insights to formulators, scientists, and R&D experts driving innovation in beauty and personal care.

To celebrate excellence in this technical field, C&T launched the C&T Allē Awards, a programme honouring breakthroughs in formulation, ingredient development, and product testing. Originally introduced in 2005, the awards were relaunched in 2022 as a paid, standalone initiative to spotlight industry innovators.

Heavy documentation

Large scientific files and white papers handled natively.

Automated judging

In-platform scoring & ratings — no manual tracking.

Logo licensing

Custom-coded gating with legal agreements before download.

Site builder

Branded portal that mirrors the prestige of the programme.

— 02 —

The search for a robust solution

By 2023, C&T's existing event platform was showing its limits. The system struggled with the extensive documentation required from entrants, making the submission and judging process cumbersome. Managing entries through large spreadsheets and shared drives created inefficiencies and left little room for the kind of growth the team had in mind.

When C&T management committed to expanding the programme in 2024, they set out to find a new partner — one that could simplify complex processes, handle heavy documentation, and support future growth.

Why this matters

A real awards platform, not a workaround.

When your entrants are scientists submitting white papers, your judges need to view, score, and discuss complex material in one place. Evessio replaced the sprawling spreadsheets with an integrated, automated system from day one.

— 03 —

A seamless transition

The transition began with a smooth onboarding process. Evessio's account management team worked closely with C&T to structure the awards site, set up submission forms, and configure judging panels. The initial build provided a solid foundation, while subsequent refinements allowed the team to tailor the platform to their unique needs.

C&T also leveraged Evessio's flexibility to go beyond entry management, integrating logo licensing functionality that required legal agreements before download. With direct input from Evessio's CTO, the platform was custom-coded to handle this new feature seamlessly.

"The onboarding was very smooth. Our training manager has been amazing — always available, incredibly knowledgeable, and patient. Each time we needed to revisit training or adjust the setup, Evessio was there to guide us."

Cosmetics & Toiletries team
It looks and feels like a real awards platform — because it is. — Allured Business Media
— Voices —

Straight from the room

What the C&T team most valued.

Evessio made documentation management and judging infinitely easier.

We also saw more growth potential — new categories, ticketing, product samples.

Flexibility and control we simply didn't have before.

It's a major step forward from the old spreadsheets.

— 04 —

Powering growth, efficiency, and excellence

For Cosmetics & Toiletries, Evessio has become far more than an event management platform — it's a catalyst for growth, efficiency, and innovation. By replacing manual processes with intelligent automation, enabling new revenue streams, and delivering a first-class experience to participants and judges, Evessio has helped transform the C&T Allē Awards into a best-in-class industry programme.

Evessio's team genuinely cares about our success. They're warm, responsive, and creative problem-solvers. They've taken the time to understand our goals and have been there every step of the way.

See it in action

Need a platform that handles complex submissions?

See how Evessio supports document-heavy, scientific, and technical awards programmes.