AA Hospitality Awards — Streamlining Ticket Sales with Evessio | Case Study
Customer story

Recognising hospitality since 1908.

AA Media AA Hospitality Awards Black-tie · 1,000 guests Since 1908

▶ Watch · AA Hospitality Awards 2025 highlights

Black-tie classic

In short —

Around 1,000 chefs, hoteliers, restaurateurs, and industry figures every year. A black-tie standard set by AA Hotel & Hospitality Services for over a century. Here's how Evessio helped tighten the operation behind the scenes.

The outcomes
1,000
Annual black-tie guests
1908
AA recognising accommodation since
Payments
Card & automated invoicing in-platform
Streamlined
Entry, judging, and ticketing flow
— 01 —

The programme

The AA Hospitality Awards is AA Hotel & Hospitality Services' annual black-tie event — a highlight in the UK industry calendar with around 1,000 guests. World-renowned chefs, prominent hoteliers, restaurateurs, hospitality professionals, and key media attend each year, alongside a celebrity host to keep proceedings together.

Recognising accommodation since 1908, AA Hotel & Hospitality Services have inspected and rewarded establishments for over a century. Since adopting Evessio's event management software, the AA Hospitality Awards has benefitted from a more streamlined entry process.

Card payments

Plus automated invoicing — major admin saving.

Dietary data

Stored properly for 1,000 guests at a black-tie dinner.

Categories & entries

Setup flexibility for a long-standing programme.

Branded website

Full functionality, on-brand, end-to-end.

— 02 —

The experience

The whole Evessio team was clearly passionate about the technology, the service, and the people behind it — which came through in the customer service the AA team received.

"It was simple and easy to use in the back end. Evessio also provided a support team which was always on hand to help. It also had the functionality for award nominations."

Abigail Mart · Marketing Executive, AA Hospitality Awards
— 03 —

The standout feature

Of all the Evessio features used to run the awards, the most successful aspect was the financial side of the platform — taking card payments and pulling off invoices for guests, reducing administrative work significantly.

Why this matters

Less admin. More attention on the night.

For a black-tie ceremony with 1,000 guests, every administrative hour saved is an hour that can go into the experience itself. That's what the platform delivered.

It gives the organisers the support and tools they need to help run a successful event. — AA Hospitality Awards team
— Voices —

Straight from the room

What the AA team valued most.

The experience has been great, it's easy to use.

The customer service and account manager were always on hand to help.

It had the functionality for award nominations.

The financial side of the platform was the most successful aspect.

— 04 —

The bigger picture

Evessio's software contributed directly to the success of the AA Hospitality Awards. The platform and customer service helped reduce a lot of extra administrative work for the company. Evessio's support team, coupled with specialist software, allowed for a seamless user journey for attendees.

To book tickets for upcoming AA Hospitality Awards, visit aahospitalityawards.com.

See it in action

Need an awards platform with serious payments and ticketing?

See how Evessio handles 1,000-guest black-tie events end-to-end.