The AA Hospitality Awards is AA Hotel & Hospitality Services’ annual black-tie event. It’s a highlight in the industry calendar with around 1,000 guests across the UK hospitality industry and is attended by world-renowned chefs, prominent hoteliers, restaurateurs, hospitality professionals and key media, plus a celebrity host to hold proceedings together. Since adopting Evessio's event management software, the AA Hospitality Awards has benefitted from a more streamlined entry process.

In researching and selecting a provider of event management software to run their awards, the key factors in making the selection were driven by finding a platform that has a payment function and could store data information for the event such as guest names and dietary requirements. The awards team were seeking a solution that would provide a seamless experience for their clients from start to finish.

The flexibility in setting up the award categories and the ease of entry management were also key factors alongside the ability to have an efficient judging process. Other factors that the AA Hospitality Awards considered when researching and selecting a supplier were the ability to apply their own branding across the end-to-end experience with a fully functional website as well as ongoing support and internal reporting.

Abigail Mart, Marketing Executive for the awards programme commented "It was simple and easy to use in the back end. Evessio also provided a support team which was always on hand to help. It also had the functionality for award nominations." It was clear the whole of the Evessio team was passionate about the technology, their service and their people. This was true of the customer service received, when asked about their experience using Evessio's software to run the awards Abigail Mart stated: "The experience has been great, it’s easy to use and the customer service and account manager were always on hand to help."

Of all Evessio’s features used to run the awards the most successful aspect was the financial side of the platform, it took card payments and pulled off invoices for guests reducing administration work. Evessio's software contributed to the success of the AA Hospitality Awards.

The platform and customer service provided by the Evessio team helped reduce a lot of extra administration work for the company. The events team expressed how important it is to work with a software partner to deliver an awards programme because it gives the organisers the support and tools they need to help run a successful event.

Evessio's support team coupled with the specialist software allowed for a seamless user journey for their attendees. Evessio's award-winning onboarding and training process also allowed for a good experience for AA Hospitality Awards staff operating the software and organising the events.

To book tickets for the AA Hospitality Awards in 2023 visit aahospitalityawards.com

Get in touch with a member of the team to find out how Evessio's award-winning technology can help grow your in-person and digital events.

Claire Singleton

Marketing Manager

Evessio

Claire is the Marketing Manager at Evessio, an industry-leading event management platform for awards, conferences and exhibitions. Claire has years of experience and specialises in marketing event software, marketing events and sponsorship. Claire has a proven track record of re-branding events and implementing strategies that doubled event participation.